events@plantandfood.co.nz

8 August 2022
Te Papa, Wellington,
Icon room, Level 2

Programme 2022

Theme: Storytelling for the New Zealand Primary Industries


9.30 – Welcome and housekeeping

9.45 – Media attitudes to communications - Dacia Herbulock, Science Media Centre

10.15 – NZ primary sector big picture - Jenny Cameron, MPI

10.45 – Morning tea

11.00 – Speed case studies

12.00 – Be a networking superstar: how to work the room - Rob McGregor, Accentuate PR

12.45 – Lunch

1.45 – Storytelling and storycrafting - Steve Ballantyne, StoryIQ; Angela Clifford, EatNZ

2.45 – Incorporating the Māori world view in comms - Chris Wikaira, BRG

3.15 – Afternoon tea

3.30 – Speed case studies

4.30 – Drinks

6.00 ends

Speed case study topics

Eco-Index, NZ's Biological Heritage National Science Challenge

Virtual Science Conference, AgResearch

Social Media success, Grass Roots Media

Above the line marketing of science, Plant & Food Research

FAR Podcast, FAR and Perriam Media

The Value Project, Our Land & Water and Vincent Heeringa

Ballance Farm Environment Awards, Ballance

Observations of Groundswell, Blackland PR

Barking at Deaf Sheep, Federated Farmers

Ag Matters, NZAGRC